We’re pleased to launch a new research product on the blog today: Ecosystem Insights (EI). EI seeks to understand how key groups of stakeholders use digital tools to connect with each other and share information, pushing beyond the individual personas of our Digital Insights work to gain insights into how groups access and use ICT in both their personal and professional lives. We conducted this research alongside our partner CIPE’s star provincial teams in Herat, Kandahar, Balkh, and Nangarhar. Not surprisingly, even in rural Afghanistan, smartphone and social media penetration rates are much higher than currently published reports account for. These findings continue to prove that DAI’s investment in this research is worthwhile: Designing a sustainable and high-impact ICT intervention will always start with knowing the what, how, and why of users’ ICT habits.